论金融租赁的风险及控制机制

金融租赁风险常见的有8种风险类型,对于风险的产生究其原因主要是金融租赁业务本身的特点以及外部的经济因素共同作用的结果,对融资租赁风险的分析应该从宏观政治、经济环境及法律制度为基础。再以租赁当事人的经营管理为基本切入点,采用预防、补救及有效的善后处理的科学的策略来控制和化解金融租赁的风险,同时也提出了控制和消除金融租赁风险的几项具体措施。     

Why the Generalized Bass Model leads to odd optimal advertising policies

We show that the optimal advertising strategy under the Generalized Bass Model (GBM) involves beginning at an extremely low level (the lower the better) and then increasing spending throughout the planning period. This strategy remains optimal in the presence of decreasing prices that affect both margins and diffusion speed. We provide a simple explanation for why this happens. We further show that the intuitively appealing patterns of continuous decrease or increase-then-decrease (both with an uptick towards the end) identified in earlier research are also possible as optimal dynamic advertising paths under the GBM structure, but only if the advertising at launch is constrained to be higher than a particular threshold, which we identify. The constraint necessary to generate intuitively appealing strategies lowers overall profits. Therefore, the GBM generates advertising policy recommendations that most marketers would deem odd. This casts doubt on the value of the GBM for normative purposes. Other existing diffusion models are preferred when seeking normative guidance on optimal dynamic advertising policies for new products subject to word of mouth.     

开放经济下的产业安全问题探析

本文认为,随着经济全球化进程的不断深化,开放经济、引进外资已经成为发展中国家促进本国经济发展的基本国策。但是如果不加限制地扩大外资的规模也会产生负面影响,即出现产业控制倾向,进而引发产业安全问题,这是事关国家经济安全的重大问题。对产业安全问题的研究,无论在现实经济运行还是在理论研究中,都具有非常重要的意义。随着国家经济结构的调整和产业升级的进程,产业安全的内涵和外延也将会有所拓展,金融安全、能源安全、网络安全、幼稚产业保护、经济结构、产业结构调整等都将成为产业安全研究所应关注的问题。     

"胡同游"的成长分析

“胡同游”是近10年来在北京乃至全国旅游界迅速崛起的一颗耀眼明星。本文分析了其成长过程及市场所面临的问题，根据经济学原理，探讨并提出了其可持续发展的制度保障思路：寡头竞争、控制容量、建立旅游产品制度创新机制。     

政府作用与旅游区投资效益

尽管国有资本要逐步退出旅游产业，但这并不意味着政府对旅游业投资管理可以袖手旁观、听其自然。论文从旅游区投资角度出发，分析和强调了政府在宏观调控、政府管制、投资模式选择等5个方面应起的重要作用。     

Internal Marketing at Continental Airlines: Convincing Employees that Management Knows Best

Maintaining a high level of customer service quality is necessary for success, particularly for firms in service industries, but employees need to be motivated to provide it. Management can provide the motivation through the use of compensation schemes and internal marketing. In this paper we examine profit sharing compensation schemes that reward employees for achieving customer service objectives. We discuss how such schemes should be implemented, and explain why management needs to convince employees through internal marketing programs about the benefits of its scheme. We obtain the optimal amount of profit that the firm should share with employees, and the optimal effort it should spend on internal marketing. Finally, we relate the analysis to a successful scheme implemented by Continental Airlines.     

数字网络语音室的设计与布设

虚拟企业的合作伙伴大多来自不同的文化背景,跨文化管理是必然的趋势。对虚拟企业进行跨文化管理,要分析其成员的文化背景及组织内部结构特点,本着相互理解、宽容的态度,在虚拟企业内部建构团队文化,进行信任、沟通和冲突的及时管理,以利于虚拟企业的有效运作。     

内部控制与企业价值的相关性:实证分析

为了研究内部控制与企业价值的关系,本文构建了中国上市公司内部控制综合评价指数(ICI),包括控制环境、风险评估、控制活动、信息与沟通、监督评价五个方面。通过实证数据检验,发现我国上市公司内部控制的建立和完善确实对企业价值有显著的正向促进作用。     

Salesperson implementation of sales strategy and its impact on sales performance

ABSTRACT

It has been observed in the academic and practitioner literature, a disconnect between the activities of salespeople and the sales strategy espoused by sales organizations. This study examines organizational and individual factors that can influence salespersons’ willingness and ability to implement sales strategy. This paper also seeks to examine the performance implications of sales strategy implementation by salespeople. Data were collected from a sample of 190 business-to-business salespeople in different industries. The study’s hypotheses were tested using partial least squares (PLS). The results of the study show that the different types of sales force control (behavior control and outcome control) has contrasting effects on salesperson market and technical knowledge and salesperson implementation of sales strategy. The results also demonstrate that when salespeople implement sales strategy as part of their sales process, it has a positive effect on their sales performance.     

中国上市公司内外融资的顺序偏好

文章指出,对中国上市公司中的股份异质公司而言,若不考虑关联交易因素,内源融资逊色于外源融资,其所偏爱的股利政策为现金分红,这意味着中国证券监督管理委员会将现金分红作为上市公司申请配股或增发先决条件的现行规定可能并不妥当,加强对上市公司关联交易的监管才是问题的根本。在有报告盈余的情况下,这类公司会趋向于大规模派发现金股利,除非其报告盈余存在虚假或日后存在向其控股股东输送利润的可能,因此投资者及相关政府部门可利用这一特性低成本地甄别其企业会计报表的真伪及未来发生非对等关联交易的可能性。